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In the United States, passengers wearing ugly Christmas sweaters will be allowed to board first.

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American airlines Alaska Airlines, Horizon Air, and Virgin America will prioritize boarding for passengers wearing ugly Christmas sweaters, as reported by Travel and Leisure. December 15th has been chosen for this special promotion, as it marks National Ugly Christmas Sweater Day in the United States. As the holiday season approaches, people dig out sweaters featuring Christmas-themed designs, making this promotion especially timely.

In addition, the airlines encourage passengers to support the initiative and share photos of themselves in their Christmas sweaters on social media with the hashtags #UglySweaterDay and #MostWestCoast. Furthermore, the airlines promise to play Christmas music on board to create a festive atmosphere.

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