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The "No Wash" movement, popularized by fashion designer Stella McCartney


The "No Wash" movement, popularized by fashion designer Stella McCartney and gaining traction on platforms like TikTok, advocates for washing clothes and oneself less frequently to save the planet. But will cleanliness enthusiasts embrace this movement?

The "No Wash" movement has been gaining popularity on social media, with British fashion designer Stella McCartney being the first to publicly endorse it. In an interview with The Observer, she explained the main rule: "If you don't have to wash or clean something, don't."

The movement, led by activists, encourages people to wash their clothes less often, shower less frequently, or even skip these routines altogether as a way to address the issue of global warming.

According to its theory, carbon-intensive detergents have a negative impact on the environment, as does the water consumption associated with laundry and personal hygiene.

Moreover, washing machines account for up to 17% of the total water consumption, and in times of rising costs and inflation caused by crises, this can significantly affect household bills. In simple terms, not washing and cleaning as often can also be a good way to save money.

Hygiene Concerns Many people have a habit of washing their clothes after every wear, but is it necessary?

In most cases, it's a matter of hygiene and how we feel in dirty clothing. Sweat is typically the main culprit that leads to the need for washing clothes. However, not everyone sweats profusely during their daily routines, especially in office environments.

Adherents of the "No Wash" movement argue that clothing can be worn multiple times without developing an unpleasant odor. Additionally, the issue can be addressed by creating more garments from breathable fabrics such as cotton or wool, which have natural self-cleaning and odor-neutralizing properties.

Local Conditions Matter Geography and weather conditions also play a role in how often people feel the need to wash their clothes. In hot and humid climates, it can be challenging to avoid perspiration. Woolen clothing, for instance, may not be suitable in such conditions. In such cases, adherents suggest adopting a "cold wash" approach, which is considered more environmentally friendly.

Another argument in favor of washing clothes less frequently is that it can extend the lifespan and durability of garments, reducing textile waste and benefiting the environment.